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Mon, Sep 11


Marie Reay Teaching Centre, Room 5.03

Introduction to risk and crisis communication

Organizer: Centers for Disease Control and Prevention

Please go to the Registration to register for the conference and the pre-conference workshop.
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Time & Location

Sep 11, 2023, 8:30 AM – 5:30 PM GMT+10

Marie Reay Teaching Centre, Room 5.03, 155 University Ave, Canberra ACT 2601, Australia

About The Event


The emergence of new diseases and the re-emergence of existing diseases pose an ever-present threat to global health security. The COVID-19 pandemic has emphasized the need for public health officials to communicate effectively and provide accurate and timely information to the public and the media in times of crisis. Risk communication is an effective tool to communicate in times of crisis. During a public health emergency people want information and guidance. They want to know the magnitude of the issue, what risks they face, and what they need to do to protect themselves. Public health officials need to communicate with the public early, often, be truthful and transparent, and use language they will understand. The messages must inform the public without frightening them and educate them so they can make informed decisions. The purpose of this workshop is to provide a resource on the basic tenets of risk communication and behavior change communication. The workshop will address the challenges and opportunities that arise during public health emergencies and provides techniques to deal with both. The workshop will focus on how to apply risk communication to develop and deliver the right messages to target audiences, specifically the general public, the media, community leaders, and government officials.


The workshop will be a mixture of PPT presentations interspersed with group exercises to ensure the concepts are understood.  We will conduct group exercises using a public health crisis as an example. Each group will identify a public health crisis and will use it throughout the workshop as an illustration.


Learning objectives for this workshop are: 

1. Understand and apply the principles of risk communication 

2. Understand how people react in times of crisis 

3. Know how to interact with different audiences in times of crisis 

4. Learn to create effective public health messages and craft communication messages


Pascale Krumm has been with the U.S. Centers for Disease Control and Prevention in Atlanta for 23 years. For most of these years, she has been a health communications specialist in the Global Health Center. From 2010 to 2015, she was the speechwriter for Dr. Thomas Frieden, a former CDC director.  She was deployed to francophone West Africa and to DRC on numerous occasions as CDC team lead for health communication in the Ebola responses. In 2020, she was also deployed domestically to respond to the COVID-19 pandemic. For the past 8 years Pascale has also been the technical lead for scientific communication activities for the Data Impact Program, a project funded by Bloomberg Philanthropies and implemented by CDC and the CDC Foundation.  Her areas of expertise include crisis and risk communication as well as scientific communication. She trains epidemiologists and other scientists on how to research, write, and publish scientific manuscripts. She has developed and taught courses on these topics, both in English and in French. Before joining CDC, she was a college professor for 10 years.



Maximum number: 30

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